What is email marketing, and where did it begin?

The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound. The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in email addresses to the world.


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The world gets smaller as it exists in the palm of our hands on our smartphones or the desktop. With online business rapidly expanding, it’s vital to keep one step ahead of your competitors and be digitally aware of your promotional techniques. Email marketing is one method; when executed correctly, can assure you a steady stream of consumers through optimal advertisements and elicit sales and establish an online media presence. Digital Marketing Trade offers efficient use of emailing services and utilizing your brand to the best of our ability.

This corner of promotion is extensively accommodating as it has a variety of sub-methods that allow a brand to connect to their consumers via effective email marketing campaigns. as an issue. Statistically, the usage of mail, globally, has reached 3.9 billion users.

This is expected to rise to 4.3 billion by 2023.With a widespread channel, it makes sense to use this medium to broadcast your brand and product. From 1971, when the first email was sent, to now we see the growth of this particular platform.
A much-personalized way to either connect to your prospective customer or to a loyal client base, email marketing works best. The design template of the email and content plays a pivotal part in how effective the email strategy.

  • B2B Email Marketing
  • Mass email service
  • Email automation

Drip email marketing is one form of this methods it allows brands to send out multiple mails that are dated and timed specifically to publicize new campaigns, launches, and updates. Similarly,we see the use of opt-in email marketing. In this approach, consumers have the choice of signing up for a brand’s mailing list and email newsletter campaign services. They will receive mails based on their preferences, also giving them the option of ‘unsubscribing’ to brands that excessively use this feature and bother the consumer, making it an elastic marketing automation technique. This leads us to bulk email marketing, a procedure that sends a promotional mail to publicize products and services. It helps maintain a good business relationship with the customer and offers interaction, opening a two-way personal and private channel for communication. However, it is crucial that brands avoid trafficking the consumer’s mail with promotional ads, triggering a case of an adverse email blast. While this process of sending a single mail to large consumer bases might increase customers, it can swiftly be categorized as spam, if done incorrectly. These are all promising email marketing strategies that are provided by most digital marketing agencies.