As a Digital Marketing Expert, it is not at all surprising to DMT that the current pace of innovation and the number of resources available to marketers in present-day business environments is nothing short of incredible surprise. Availability of many handy resources somehow distracted marketers that email marketing is not as effective as it was in far-off days. Having said so, Digital Marketing Trade firmly believe and strongly suggest that E-Mail Marketing approach is still very much effective, result oriented & cost effective, provided marketers & the marketing agencies do it willfully & in right directions.
As per recent surveys by reputed business schools & reports compiled for past ten years in a row, email generates the highest ROI for business. It further reveals that for every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. At Digital Marketing trade we strongly hold our opinion that despite the plethora of tools available to marketers, email marketing is amongst the best bet for business growth.
E-mail marketing drives conversions. E-Email marketing has a higher ROI verses no or nominal expense. E-mail marketing is the preferred communication channel. E-mail marketing will be around forever.
At Digital Marketing Trade we take your business seriously & view your prosperity directory proportionate to ours therefore we carefully identify your target audience by using lots of analytical tools, exercise effective means of clientele data collection including several practices & create catchy, effective & meaningful emails.
This is expected to rise to 4.3 billion by 2023.With a widespread channel, it makes sense to use this medium to broadcast your brand and product. From 1971, when the first email was sent, to now we see the growth of this particular platform.
A much-personalized way to either connect to your prospective customer or to a loyal client base, email marketing works best. The design template of the email and content plays a pivotal part in how effective the email strategy.
Drip email marketing is one form of this methods it allows brands to send out multiple mails that are dated and timed specifically to publicize new campaigns, launches, and updates. Similarly,we see the use of opt-in email marketing. In this approach, consumers have the choice of signing up for a brand’s mailing list and email newsletter campaign services. They will receive mails based on their preferences, also giving them the option of ‘unsubscribing’ to brands that excessively use this feature and bother the consumer, making it an elastic marketing automation technique. This leads us to bulk email marketing, a procedure that sends a promotional mail to publicize products and services. It helps maintain a good business relationship with the customer and offers interaction, opening a two-way personal and private channel for communication. However, it is crucial that brands avoid trafficking the consumer’s mail with promotional ads, triggering a case of an adverse email blast. While this process of sending a single mail to large consumer bases might increase customers, it can swiftly be categorized as spam, if done incorrectly. These are all promising email marketing strategies that are provided by most digital marketing agencies.