Arshad Rana. CEO.
Digital Marketing Trade.
Year 2020 has just ended.
I look back at the year and I see a trail of the pandemic which started at the beginning of 2020 and still dragging into 2021; maybe even more forcefully. I see economies crashing, people losing jobs and huge business empires trembling and shaking.
Then I look back at 2020 from my perspective. I see myself launching Digital Marketing Trade, a Digital Agency during all the chaos of the previous year. DMT was launched in June 2020, and not even for 1 sec I regret my decision of launching Digital Marketing Trade (DMT). I am happy that we launched it when there was a dire need for people to stay at home avoiding the outside world. For DMT, it’s an opportunity to support businesses and people by enabling them to conduct their normal day to day lives.
When we create an online portal for a restaurant or execute an online marketing strategy for a manufacturer, we are enabling them to continue to do their business in these tested times without having to take chances with their lives. An online restaurant can still operate with the help of an online portal. Closing businesses is no more an option. So why not circumvent a way where technology can help us keep our businesses afloat.
The world is rapidly changing around us and unless we adopt these changes, survival will be tougher.
Unfortunately, there are still businesses and people out there who are not benefiting from technology. I still see and meet business owners who do not see this change. Hope is a good thing but at the same time, adopting new realities is also the need of the time. They continue to manage their business in an old-fashioned way and refusing to take help from technology which is cost-effective and can fill the revenue gaps created by the pandemic.
I have come to realize that digital presence for any business is not an option but a big need for all businesses. We help you to create and manage your digital presence with the help of technology. Our job is to educate people about what technology can do for them.
We continue to help businesses to reach their optimum performance through digital mediums such as website optimizations, social media activities, and video marketing. These tools help them to reach their potential customers. It not only helps the business but the consumer who will get whatever they need through their mobile device; without having to leave the home and risking their lives.